Hi, I'm Kat.
As a demand generation and content marketing professional with about a decade of experience, I specialize in developing multi-channel, end-to-end campaigns that capture audiences and drive business growth.
I'm driven by the opportunity to collaborate with teams and creatively solve challenges, build campaigns that deliver valuable business impact, and connect with people through informative, useful content. I've been fortunate to be part of small and large teams in the B2B technology space, making me highly adaptable to different work environments.
In my latest marketing role at LinkedIn, I led cross-functional initiatives to drive new audiences and revenue through global web campaigns optimized for high organic channel performance.
I recently took time off starting February 2023 to travel around the Southwest United States, Europe, and Asia, fulfilling a longtime goal. I'm eager to get back into marketing – empowering people with practical knowledge and investing my problem-solving skills to support my next team.
I live and work out of San Francisco, California with flexibility to accommodate working with international teams.
Contact
kathleenadelara@gmail.com
WORK EXPERIENCE
- 2018—2023: Demand Generation Marketing Manager, LinkedIn Talent Solutions
- 2014—2018: Demand Generation Marketing Manager, Entelo
- 2013—2014: Content Marketing Manager, Identified (Acquired by Workday)
» View my full resume
NOTABLE ACHIEVEMENTS IN MOST RECENT POSITION, LINKEDIN
Doubled YoY organic traffic goals by developing webpages optimized for SEO performance, including LinkedIn Talent Solutions' first at-scale campaign.
- Situation: Content audit revealed a gap in offering job description templates to organic channel audiences–a forecasted loss of 2 million annual web visits that were being directed to competitors.
- Action: I led the production of over 1,000 pages to address the content gap - defining the project plan and managing partnerships with three external agencies. This campaign launched to global English audiences, and was adapted and localized by international marketers.
- Result: Doubled LinkedIn Talent Solution's YoY organic traffic and contributed to 75% of overall organic traffic.
Reduced campaign production costs by 50% and production time by 25% through webpage design standardization.
- Situation: Team budget decreased due to changing business priorities in 2020.
- Action: Over 6 months, I partnered with a design agency to develop the A/B content modules based on campaign needs. I also partnered with my web team stakeholder to execute and analyze user testing and engagement with A/B content modules to identify winning designs.
- Result: Continued campaign production without compromising scale. Reduced campaign production time and costs. Unified LinkedIn Talent Solutions' webpage branding, look and feel.
Transitioned full-funnel content strategy from a gated to fully ungated approach while exceeding revenue goals.
- Situation: Marketing lead conversions were low, signaling high volume of unqualified leads.
- Action: Over a year, I tested into a new, ungated campaign approach, removing the need for a prospect to fill out a lead form to receive content.
- Result: Influenced reshaping of MQL, Opportunities, and Bookings goals. Improved web traffic, time on site, and organic channel performance. Developed digital campaigns to better streamline prospects' journey across various marketing channels.
EDUCATION
University of San Francisco. BA, Communication Studies. Minor in Journalism.
