CONTENT MARKETING + DEMAND GENERATION
LinkedIn Talent Solutions
Between 2018 and 2023, I was a demand generation marketing manager for LinkedIn Talent Solutions. I led global, full-funnel acquisition campaigns driving audience engagement and business growth across multiple channels, including email, web, organic, and paid media. My role also involved collaborating with key stakeholders across Web, SEO, Brand Marketing, and international marketing teams, as well as overseeing external partnerships with various creative and research agencies.
Webpage series: Job description templates and more
With over 1,000 job description templates, interview questions, and hiring guides for the most sought-after positions, these resources can help companies find their next hire.
Over the course of 2 years, I led the design, content development, and managed the SEO strategy for this campaign, which was LinkedIn Talent Solutions' first at-scale project aimed at driving new organic channel audiences.
The global campaign launched in NAMER, EMEA, APAC, and LATAM and has been translated into 3 languages: French, German, and EMEA Spanish.
Notable result: This campaign helped double LinkedIn Talent Solution's YoY organic traffic and contributed to 75% of overall organic traffic.
Event: The Future of Recruiting
In this panel, LinkedIn talent leaders discuss hiring trends featured in LinkedIn's 2019 Future of Recruiting Report.
I developed the content and strategy for the event, promotional emails, and webpages. I cast and prepped on-camera talent, managed show flow, and partnered with LinkedIn Media Productions to film and produce this live show.
Notable result: This event drove 35,607 views—about 200% over goal. Also, it contributed 17% of all campaign MQLs, setting a high benchmark for the team's first use of LinkedIn Live.
Webpage: How to engage and retain remote teams
In 2020, more teams transitioned to remote work. This guide offers tips and resources to improve employee engagement, retention, and morale.
I led the content strategy for the webpage, emails, and social promotion. Behind the scenes, I quickly scrapped and successfully replanned 6 months of full-funnel campaigns to respond to COVID's impact on companies' hiring and retention priorities.
This global campaign launched in NAMER, EMEA, APAC, and LATAM. It's been translated into 7 languages: English, EMEA and LATAM Spanish, French, Italian, German, and Portuguese.
Webpage: A guide to rejecting candidates with grace
Rejecting candidates with grace is part of building a positive hiring experience and it can shape a lasting impression of your company. This guide shares tips on how to tastefully reject candidates after the application, phone screen, and on-site interview stages.
I developed the content and strategy for the campaign emails, webpages, and social promotion. I identified hiring leaders in my network and interviewed them, leveraging their quotes and insights for the campaign.
This global campaign launched in NAMER, EMEA, and APAC.
Video series: How to assess skills during the interview process
Hiring leaders at LinkedIn, Airbnb, Newell Brands Technical Apparel, and Grand Rounds share their tips for improving the interview process, starting with alignment on how teams define success in order to prevent unconscious bias.
I developed the content and strategy for the campaign emails, webpages, social promotion, and videos. I scouted and prepped on-camera talent and partnered with LinkedIn Media Productions to film and produce this 5-part video series.
This global campaign launched in NAMER, EMEA, APAC, and LATAM. It's been translated into 7 languages: English, EMEA and LATAM Spanish, French, Italian, German, and Portuguese.
Entelo
Between 2014 and 2018, I managed content marketing and demand generation marketing for Entelo. In this role, I was managed the team's editorial calendar and end-to-end development of lead generation content. My campaigns included blog posts, eBooks, webinars, and product demos, as well as cross-channel promotion across email marketing, industry influencer marketing, and social media.
Report: 2018 Recruiting Trends
To understand today’s competitive hiring landscape,
Entelo’s 2018 Recruiting Trends Report examines
the slight, but pivotal changes in the world of talent
acquisition. The findings in this report point to shifting
trends, emerging technologies and redefined team
functions, to help organizations anticipate what lies
ahead and maintain a competitive advantage into
the future.
I developed the content and strategy for the report, promotional emails, landing pages, and organic social posts.
Webinar series: Entelo's Talent Powerhouse Series
Entelo's Talent Powerhouse Series is a five-part webinar event hosted by influencers and practitioners in the talent acquisition industry sharing their strategies and tactics for finding, engaging, hiring, and retaining top performers to grow your organization.
I developed this end-to-end campaign, scouting speakers, collaborating them on the content, and creating the landing pages and email nurtures promoting the series. I also was a co-host on each of these webinars, facilitating the presentations and Q&A.
Webinar series: The Modern Recruiter's Guide to Hiring Tech Talent
The Modern Recruiter's Guide to Hiring Tech Talent is a four-part webinar series training recruiters how to find engineers, designers, data scientists, and other tech candidates on a range of emerging sources and professional networks.
I developed this end-to-end campaign, scouting speakers, collaborating them on the content, and creating the landing pages and email nurtures promoting the series. I also was a co-host on each of these webinars, facilitating the presentations and Q&A.
Entelo Blog: Recruiting tips, sourcing strategies, and industry news
The Entelo Blog features recruiting news, tips, and techniques to help industry professionals attract, engage, and hire top talent.
As one of Entelo's first marketing hires, I helped scale the company's brand presence and audience trust in the hiring technology and talent professional space. In addition to acquisition campaigns I managed, I also wrote 255 blogs over my four years at the company.
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